Pepsi caves!

Yep, I saw this coming a mile away:

Thank you for contacting us with your thoughts about our recent AMP iPhone application.

I can share with you that we have discontinued the app. After listening to a variety of audiences, including our consumers, we decided that this was the most appropriate thing to do.

Thanks again for writing. Please know that we appreciate hearing your opinion.

- Pepsi Consumer Relations

That’s the email I got in response to my email to Pepsi which alerted them to my AMP UP review.

AMP UP Before You(r) Score was actually a good app! Unfortunately the idiots at Pepsi packaged it in entirely the wrong way, and I swear it wouldn’t have drawn all that bad press if they’d gone and made an equally sexist app for women who want to “score” with guys. If they’d done that, at least they could have played it off as an equal opportunity joke.